The words and terms in this subchapter shall have the following meanings unless the context clearly indicates otherwise:

     "Agent" means a person, group, partner, or entity that is not employed by the Oklahoma Department of Human Services (OKDHS), and works with or has a paying contract with OKDHS.

     "Brand" means a name or non-visual image, reflective of the OKDHS mission, vision, and values, that creates a positive perception in the public mind, establishes a market position, and is used to carry any message relevant to OKDHS through any medium.

     "Technology-driven communications" means electronic communication tools, including e-mail, audio and video programming, Internet and Intranet content, and public education and service announcements.